Wellness takes centre stage at the Oscars

Awards guests were treated to some major wellness goodies.

Guests at the Oscars were treated to some major wellness gifts – Mala McAlpin gives us the highlights.

While the buzz surrounding Monday’s Oscars may have subsided, attendees are likely still enjoying the spoils of their goodie bags (and will be for some time to come!) – which this year contained some serious wellness vibes.

Each year, nominated attendees receive an unofficial Oscars goodie bag, provided by niche marketing company Distinctive Assets, and this year’s haul is said to be valued at approximately US$225,000 (NZ$348,800). Wellness took centre stage as the theme this year, with most of the items contained within based around beauty, health and wellbeing – including some out-of-the-ordinary additions to say the least!

Highlights from the collection include:

Hydrogen-infused water from Hfactor
A Hotsy Totsy Haus ‘Royal Crown Chakra Bath Bomb’ containing 24-karat gold amethyst and organic hyaluronic acid
CBD simple syrup from CBD Barkeep – flavours including blueberry lavender, elderflower, and vanilla
A 10-session personal training package with Los Angeles-based trainer Alexis Seletzky
A hemp balm from SHEbd, featuring a blend of CBD and essential oils
A number of complimentary cosmetic treatments and rejuvenation procedures with Manhattan-based doctor Konstantin Vasyukevich – including lip fillers and chemical peels
A brainwave-sensing meditation headband from Muse
A five-day intermittent fasting meal plan from Valter Longo, Ph.D., director of the Longevity Institute at the University of Southern California
A non-invasive body composition analysis from physician and endocrinologist Rocio Salas Whelan, M.D.
Cannabis-infused chocolate
A gold-plated vape pen valued at $150
A Peezy Midstream medical urine collection system (allowing improved accuracy of testing for infections)
A Soma silk robe and a smart bra that measures to facilitate a perfect fit
A sober morning dance party from Daybreaker
A 12-day Scenic Eclipse Antarctic cruise; home to Senses Spa

Now presenting itself at the forefront of celebrity culture, it is irrefutable that the $4.5 trillion industry is very much mainstream as opposed to the alternative way of living that it once was – and there’s no sign of it slowing down any time soon.

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