Haircare juggernaut Wella Professionals has puts faces to the behind-the-scenes restructure they have been completing over the past year, announcing industry icons Tracey Hughes and Ludmila Hlinovsky as major new parts of their education team. Tracey will take on the position of education and digital transformation leader, while Ludmila has been named creative manager, both for Australia and New Zealand. Combined, these two inspirational hairdressing stars will enhance the brand’s guest artist facet, provide for their digital component and overhaul education to raise Wella Professional’s platform as a whole.
For Tracey, a renowned educator, motivational speaker and industry leader with three decades of experience, the role brings her back to Australia after living in the US.
“I am beyond thrilled to return to Australia to join COTY’s leadership team; and humbled to take on an influential role which will allow me to further develop our industry through impactful education,” Tracey said. “It is exciting to be a part of the Wella family, as well as being part of a future vision for an established, iconic brand during their exciting new chapter.”
“In the search for our new education and digital transformation leader, we were seeking a candidate that had the ability to execute our education programs now, whilst at the same time setting us up for future success,” said Max Amen, general manager Professional Beauty Australia and New Zealand. “We believe we have found the perfect candidate in Tracey Hughes. Tracey is the recipient of multiple prestigious awards within the hair industry and comes with a wealth of experience in both technical and corporate roles.”
Ludmila brings 20 years of experience to team, with a founding role at Oscar Oscar salons that catapulted her into the world of hair artistry and education, through which she has worked with Wella Professionals in the past as well.
“Wella has been my family for many years and I am so excited to return as creative education manager for Professional Beauty,” she said. “Wella’s brand vision is stronger than ever and I feel privileged to share this journey with our incredible talent. I can say that I am truly blessed to be part of the Wella family once again.”
“We are thrilled to welcome Ludmila back to the Wella Family as our new creative education manager,” Max shared. “Ludmila is a fantastic ambassador to the Wella brand, a respected leader within the industry and we welcome back her extensive knowledge and passion. We look forward to the reconnect with our Wella family and how her role in leading the evolution of our guest artists programs will unfold.”
With these icons joining forces under one of the biggest brand names in the business, we can’t wait to see how their collective skill pushes the industry forward.
For more information visit www.wella.com