The much-anticipated collaboration between the House of Karl Lagerfeld and L’Oreal Paris is now available in New Zealand.
Celebrating both the iconic late fashion designer’s vision of beauty and his creative legacy, the Karl Lagerfeld X L’Oréal Paris collection was revealed worldwide recently, with the global release taking place during Paris Fashion Week.
“This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in makeup — he often used eyeshadows as colours in his sketches,” said Caroline Lebar, head of image and communication at Maison Karl Lagerfeld.
“L’Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
The Karl Lagerfeld X L’Oréal Paris products have been created with L’Oréal’s scientific dedication and colour expertise. The collection’s campaign is inspired by Karl Lagerfeld’s most iconic quotes and instantly recognisable aesthetic.
“For L’Oréal Paris, all of our fashion designer collaborations are an honour, but this one is particularly meaningful,” said Delphine Viguier, L’Oréal Paris global brand president.
“While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the makeup born from this creative connection: Karl Lagerfeld’s rock chic and L’Oréal Paris’ empowered vision of beauty.”
“For the House of Karl Lagerfeld, it is an exciting moment to bring these two Parisian fashion icons together in one compelling collaboration, and bring it to life in such a cool way — and Karl’s way,” said Pier Paolo Righi, CEO of Karl Lagerfeld.
The collection, which starts from $25, includes colour palettes, liners, lipsticks and mascara and is available now at Farmers and pharmacies nationwide.
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