Jane Iredale reveals her beauty inspiration

Meet the personality behind the famous brand.

She pioneered a holistic approach to beauty more than 25 years ago creating her self-titled range that promised skin benefits. Here Jane Iredale reveals what she has learnt on her journey.

The biggest lesson I have learnt… is that we can make a difference, no matter how small. It all adds up to become a powerful movement. That’s what happened with clean makeup.

I would tell this to my younger self… don’t worry about the things you can’t change. There’s so much you can’t do anything about but there’s a lot you can do to affect your immediate world. And that can be a joyful experience.

The one product I can’t live without is… my PurePressed Base. It’s a foundation, concealer, sunscreen and skincare all in one. I use it by itself or as a finishing powder. I never leave home without it.

True bliss for me is… picking vegetables from the garden, grilling them on the barbecue, inviting friends to share them while we sit by the lake with a glass of wine watching the water.

My career highlight was… when I realised I was helping to make women feel good about themselves.

My next big plan is to…build a house and make it completely sustainable.

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